Customer Relationship Marketing
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Meaningful Connections. Created Together
We transform data, strategy, and technology into meaningful customer relationships. With data at our core, we craft communication strategies and execute campaigns with accuracy. Our team combines analytical expertise with market-leading technology to turn data into action, optimising marketing campaigns, uncovering insights, driving customer loyalty, and delivering measurable impact.
CRM at a Glance
Harnessing the Power of Data
Our team have expertise from data hygiene to data science, enabling personalised communications and driving actionable insight. With strong data heritage we have been supporting brands for over 25 years, maximising their most valuable asset - data. Our core skills include:
- Analysing data at scale and democratising insights via dashboards using PowerBI, Tableau and Apteco Orbit
- Data management and engineering, including intelligent database design and integration, data cleansing and optimisation using leading-edge technologies
- Creating behavioural and profiling models, including attribution, propensity and RFM to drive insight into customer behaviour and targeting
Communications and CRM Strategy
Data-led campaign targeting, omnichannel customer journey planning and creative strategy. From acquisition through to retention, we’ll help your marketing comms work harder through:
- Improved creative strategy, improved targeting, and enhanced ROI from improved media planning
- Increased acquisition reach and effectiveness through profile-led list rental and prospect pool management
- Optimised, omnichannel journeys that drive commercial goals whilst minimising UX friction
CRM Communications
Omnichannel campaign solutions that offer a unified and seamless customer experience across all channels, ensuring consistent messaging and brand interactions. Our consultative approach provides best in class solutions for our clients, delivering everything from ad hoc campaigns, and automated journeys to award winning loyalty programmes.
- Providing fully managed campaign delivery services across all channels and industries
- Experts in Salesforce Marketing Cloud, Adobe, Dotdigital and Acoustic
- Experienced digital design for email and microsites including landing pages
Technology
Technology underpins everything we do, ensuring agility, efficiency, and innovation in data-driven cross-channel activation. Whether you're looking to integrate seamlessly with your existing technology stack or completely overhaul your digital ecosystem, our flexible solutions are designed to meet your unique needs.
Our core technologies encompass data, visualisation, analytics and campaign execution:
- Enterprise-Grade Data Management: Our Snowflake on AWS infrastructure enables secure, scalable, and high-performance data operations.
- Visual & Analytical Intelligence: We use Tableau, Power BI, and the Apteco Marketing Suite to unlock insights and inform decision-making.
- Marketing Automation & Cross-Channel Activation: Ensuring seamless omnichannel communications using Dotdigital, Salesforce Marketing Cloud, Adobe Campaign, Acoustic and Apteco.
- Digital Asset Management: We are specialists in Bynder and Acquia Widen, helping brands manage, distribute, and optimise creative assets efficiently.
Trusted by Leading Brands
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Want to Find Out More?
Our team is here to help. Get in touch and email [email protected] today to discuss your specific needs and explore how we can empower your customer interactions.
