Types of direct marketing: choosing the right method for your business
Choose the perfect direct marketing strategy for your business goals with expert guidance from Paragon.
Why direct mail isn’t dead
Explore the impact of direct mail and why Paragon’s direct mail & marketing services make the ideal partner for businesses looking to optimise their marketing.
Navigating the five biggest challenges facing marketers today
Gone are the days when a well-executed multichannel marketing campaign could effectively reach your entire audience
Attracting Tomorrow’s Members: Strategies for reaching New Demographics
Peter Toole, Head of Financial Services and Insurance at Paragon, reveals crucial strategies for building societies to win over younger generations and first-time buyers by aligning products, services, and marketing with emerging demographics
The power of predictive analytics: Anticipating member needs in a digital world
Peter Toole, Head of Financial Services and Insurance at Paragon, explains how building societies can harness the benefits of predictive analytics to anticipate member needs and enhance personalisation.
Navigating regulatory complexity: Building societies and the evolving compliance landscape
Insightful advice from Paragon on how building societies can adapt to emerging compliance challenges while maintaining operational efficiency and member trust.
Personalised direct marketing: tailoring campaigns to audiences
Explore the power of personalised direct marketing. Learn how our insight and data can elevate your campaign plans for improved CX, engagement and ROI.
Direct marketing: Reach your audience at every step of the customer journey
Multi-channel direct marketing can effectively target and engage your customers throughout their journey. Discover how Paragon can make tangible and tactile marketing resonate with your target audience.
Email Marketing Trends to Watch in 2025
As we step into 2025, the world of email marketing continues to evolve, driven by rapid advancements in technology and shifting consumer expectations.
Mitigation through transformation: Building resilience into communication supply chains
Mitigating supply chain risk is second nature to most financial services firms, whether that’s through diversification, stress testing, or regular monitoring and auditing.
Have you ever considered cheating on your marketing team?
Even with an in-house marketing team, extensive marketing campaign planning requires a fresh perspective. Learn how outsourcing marketing services can help.
Striking the right balance between print and digital communications
Recent research suggests organisations are settling on a blend between the two.
