Personalised direct marketing: tailoring campaigns to audiences
Explore the power of personalised direct marketing. Learn how our insight and data can elevate your campaign plans for improved CX, engagement and ROI.
Direct marketing: Reach your audience at every step of the customer journey
Multi-channel direct marketing can effectively target and engage your customers throughout their journey. Discover how Paragon can make tangible and tactile marketing resonate with your target audience.
Email Marketing Trends to Watch in 2025
As we step into 2025, the world of email marketing continues to evolve, driven by rapid advancements in technology and shifting consumer expectations.
Mitigation through transformation: Building resilience into communication supply chains
Mitigating supply chain risk is second nature to most financial services firms, whether that’s through diversification, stress testing, or regular monitoring and auditing.
Have you ever considered cheating on your marketing team?
Even with an in-house marketing team, extensive marketing campaign planning requires a fresh perspective. Learn how outsourcing marketing services can help.
Striking the right balance between print and digital communications
Recent research suggests organisations are settling on a blend between the two.
How speed of response is essential in staying ahead of regulatory action
Data from Ofgem shows that businesses paid out millions in fines and redress payments
Communication evolution in asset and wealth management
All generations are becoming used to a world in which most of their affairs can be managed from a mobile device.
People, Planet, Partners: Our Sustainability Ambition 2030
At Paragon we have just launched our latest Sustainability Report.
People, Planet, Partners: Carbon Calculator
In this issue of People, Planet, Partners, read the full story on our Carbon Calculator
People, Planet, Partners: Supply Chain Net Zero
For majority of businesses their biggest source of carbon is their Scope 3 emissions.
How to build the most accurate picture of your customers
Businesses no longer need to make educated guesses about their customers.
