Automotive
We have decades of experience working with major clients from the automotive industry, both at a manufacturing and dealership level. Our expert teams understand the challenges faced by our automotive clients, whether that’s communications consistency, brand loyalty, or generating better returns on their marketing investment.
Automotive at a glance
Communication expertise with better ROI
The products and services we deliver for the automotive industry help our clients speak to their customers at every touchpoint, whether that's via in-showroom marketing collateral, impactful point of sale displays, or end-to-end digital marketing campaigns.
We provide our clients with increased personalisation and deliver brand consistency, enabling them to build long-lasting, productive relationships and deliver an exceptional customer experience.
Take a look below to see how we can help your business.
How we support the automotive industry
Digital transformation
We understand that our automotive clients are on a digital transformation journey and need to provide a digital service for their customers. Our expert teams provide customer journey mapping and tailored, personalised communications to ensure our clients are communicating with their customers via the most impactful, cost-efficient channels. We also provide valuable insights and analytics, improving campaign performance.
Governance and brand control
Our marketing cloud solution helps our clients reduce costs and increase brand consistency across their entire organisation, and provides the print-on-demand services that ensure marketing teams have a central point of control. We help our clients protect their brand and messaging, while also delivering better value thanks to our ability to consolidate print campaigns across their network of dealerships.
Local physical and digital communications
We provide a huge range of physical and digital communications to our automotive clients at both a local dealership and central manufacturer level. This range includes personalised manuals for cars and in-store video screens with local promotions and deals, ensuring consistent messaging throughout the customer journey. Our expert communications enable central control and consistency without impacting local flexibility.
Our clients
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Want to find out more?
Our team is here to help. Get in touch with a Paragon expert today to discuss your specific needs and explore how we can empower your customer interactions.
