Consumer brands
Our pedigree of providing expert marketing and communications solutions for the retail industry goes back decades. Throughout the history of our business, we have worked closely with our retail clients to address the challenges they face, whether that’s improving campaign ROI, transforming consumer experiences, or helping them to communicate more effectively with their target audiences.
Consumer brands at a glance
Digital transformation with regulatory compliance
Our products and services are underpinned by the latest technology and sustainability processes, enabling us to unlock the vital data and insights that power better results for our clients while reducing their carbon footprint. We also offer expert strategies, innovative marketing solutions, and advanced analytics to drive growth.
We help our clients navigate data regulations while creating personalised customer journeys that have a lasting impact on brand loyalty and customer retention. Our commitment to continuous innovation ensures that brands stay ahead of industry trends and consumer demands.
Take a look below to see how we can help your business.
How we support the retail industry
Customer experience
We help our clients in the retail sector to deliver a seamless customer experience, with customer journey planning that spans in-store retail through to digital and online interactions. Our solution experts blend physical and digital communications to help increase footfall in stores through offers and promotions, while ensuring online customers receive timely and relevant messaging that resonates. We enable our clients’ customers to interact with brands wherever and whenever they prefer.
Personalisation
We harness data analytics and leverage advanced technology to tailor offerings to individual preferences, shopping habits, and demographic profiles. This expertise enables our clients to deliver targeted promotions, product recommendations, and loyalty programmes – all integrated within a single CCM platform – helping them to fostering deeper connections with their customers. Ultimately, we help our clients generate increased customer satisfaction and long-term success in a very competitive retail landscape.
Sustainable print and point of sale
We have decades of experience delivering impactful, innovative print materials for some of the world’s biggest brands, including posters, signage, floor graphics, brochures, catalogues and flyers. Our point of sale experts also create permanent, semi-permanent and temporary displays that drive product and brand awareness, engage and excite the shopper, and increase retail sales. And we do it all sustainably, protecting our clients’ brands and helping them to reach their own sustainability goals.
Our clients
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Want to find out more?
Our team is here to help. Get in touch with a Paragon expert today to discuss your specific needs and explore how we can empower your customer interactions.
