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Home Attracting Tomorrow’s Members: Strategies for reaching New Demographics Peter Toole, Head of Financial Services and Insurance at Paragon, reveals crucial strategies for building societies to win over younger generations and first-time buyers by …
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Home Enhance your customer engagement: five steps to a perfect digital-physical mix Hannah Stapleford, Operations Director at Paragon DCX, explains how integrating digital experiences and physical spaces can help brands capture attention, drive …
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Driving trust and innovation in Financial Services: Paragon’s role in automation and personalisation
Home Driving trust and innovation in Financial Services: Paragon’s role in automation and personalisation The Financial Services (FS) sector faces challenges as it continues to evolve amid changing regulations and technological advances. Our Chief …
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Home Five ways to improve performance through postage optimisation and digital integration Gemma Mitchell, Director of Postal Services and Site Director at Paragon Dagenham, shares five proven ways brands can optimise postage expenditure, integrate it …
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Home Communication evolution in asset and wealth management 6 min The term ‘millennials’ entered the public consciousness years ago to describe a young cohort – born between 1981 and 1996 – just entering education and taking their first steps into the …
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Home Direct marketing: Reach your audience at every step of the customer journey High-end direct marketing campaigns now prioritise tangible and tactile marketing, such as direct mail, letters and books, over digital communications. These vital materials …
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Home How speed of response is essential in staying ahead of regulatory action 6 min Data from Ofgem shows that businesses paid out more than £70 million in fines and redress payments in 2020 – up from £15 million in 2010. With regulatory action having …
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Home Direct mail campaigns that work: Proven techniques to boost ROI Why do brands continue to place their confidence in direct mail? It’s simple. Direct mail campaigns work. This article tells you how to maximise ROI using proven techniques from …
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Home Have you ever considered cheating on your marketing team? Why do large companies with in-house marketing teams sometimes seek outside help? In 2024, a Marketing Week survey1 of 3,000 marketers revealed that 46.2% had outsourced some marketing to …
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Home Case Studies Department of Health and Social Care 6 min What our client needed The Department of Health and Social Care (DHSC) support ministers in the UK in leading the nation’s health and social care - to help people live more independent, …
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