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Driving trust and innovation in Financial Services: Paragon’s role in automation and personalisation
Home Driving trust and innovation in Financial Services: Paragon’s role in automation and personalisation The Financial Services (FS) sector faces challenges as it continues to evolve amid changing regulations and technological advances. Our Chief …
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Home Navigating regulatory complexity: Building societies and the evolving compliance landscape Insightful advice from Paragon on how building societies can adapt to emerging compliance challenges while maintaining operational efficiency and member trust. …
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Home Navigating the five biggest challenges facing marketers today As Paragon UK’s Chief Operating Officer for Marketing Services, I spend my time speaking to as many clients as I possibly can. In getting to know their businesses and their challenges, one …
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Home Types of direct marketing: choosing the right method for your business Direct marketing is essential to a large business’s marketing strategy, but you must choose the right type to achieve your business goals. Paragon’s Marketing Services empower …
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Home Why direct mail isn’t dead You’d think direct mail would be dead by now. After all, many large companies have moved away from communications involving print to save on waste and expense. Yet, direct mail stubbornly refuses to die. We discover why …
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Home Mitigation through transformation: Building resilience into communication supply chains Mitigating supply chain risk is second nature to most financial services firms, whether that’s through diversification, stress testing, or regular monitoring and …
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Home Personalised direct marketing: tailoring campaigns to audiences The days of ‘one size fits all’ mass marketing are long gone. Today’s customers want personalised direct marketing. According to Marigold’s 2024 European Consumer Trends Index, 78% of …
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Home Striking the right balance between print and digital communications 6 min The digital vs. print debate is one that has been raging for decades now, posing serious questions for any organisation looking to forge stronger connections with their …
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Home Communication evolution in asset and wealth management 6 min The term ‘millennials’ entered the public consciousness years ago to describe a young cohort – born between 1981 and 1996 – just entering education and taking their first steps into the …
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Home Direct marketing: Reach your audience at every step of the customer journey High-end direct marketing campaigns now prioritise tangible and tactile marketing, such as direct mail, letters and books, over digital communications. These vital materials …
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