Smart_Cloud

Unite every aspect of your global marketing operations in one powerful platform.

Flexibility and Scale

Our technology integrates seamlessly with your existing systems and evolves with your needs. Its modular design lets you choose the tools that fit your requirements, supported by a centralised platform that enhances collaboration, ensures compliance and drives consistency worldwide.

It is built to meet today's marketing challenges head-on with four primary purposes: Define, Build, Mobilise and Learn.

Define

Develop a clear mobilisation strategy that sets every campaign up for success. Use data-driven insights and AI-assisted analysis to shape creative direction, define audience targets and forecast outcomes.

Create compelling campaign concepts and strategic plans that align with your objectives, while forecasting and budgeting both annual and tactical marketing activity. Access a showcase of previous campaigns and proven results to inspire ideas, benchmark performance and inform decision-making.

Build

Streamline briefing, quoting and allocation to bring campaigns to life efficiently. Submit briefs directly via online forms or spreadsheet uploads, generate automated quotes, pricing and sustainability metrics, and allocate products to stores using tailored logic that optimises quantities and reduces waste.

Build campaigns across email, direct mail, digital and social channels with confidence, all from a single platform.

Mobilise

Automate production and delivery to keep campaigns on track. Use our in-house production centres of excellence and supplier network to manage workflows, track progress with real-time WIP dashboards, and remove the need for manual updates.

AI image recognition enhances campaign compliance and quality assurance, enabling your teams to verify activation and performance instantly. Teams can view allocations, confirm delivery and upload evidence, ensuring smooth and transparent execution from start to finish.

Learn

Capture insights and measure campaign impact with built-in compliance and ROI tools. Monitor execution through customisable dashboards, collect feedback from stakeholders, and analyse performance to inform future planning.

AI-powered asset discovery and enhanced tagging make it easy to access and repurpose content, while integrations with client AI agents ensure continuous learning and smarter campaign optimisation.

Want to Find Out More?

Our team is here to help. Get in touch with a Paragon expert today to discuss your specific needs and explore how we can empower your customer interactions.