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Home Personalised direct marketing: tailoring campaigns to audiences The days of ‘one size fits all’ mass marketing are long gone. Today’s customers want personalised direct marketing. According to Marigold’s 2024 European Consumer Trends Index, 78% of …
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Home People, Planet, Partners: Nature-Based Solutions 6 min Hi everyone, and welcome to the latest issue of People, Planet, Partners . This month, I would like to highlight the power of nature-based solutions to climate change. The United Nations report …
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Home The consistency challenge: keeping control in a fragmented retail world Your brand is everywhere. Online stores, retail shelves, social media, packaging, point-of-sale displays, email campaigns. But is it saying what you want it to say everywhere? …
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Home Striking the right balance between print and digital communications 6 min The digital vs. print debate is one that has been raging for decades now, posing serious questions for any organisation looking to forge stronger connections with their …
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Home Types of direct marketing: choosing the right method for your business Direct marketing is essential to a large business’s marketing strategy, but you must choose the right type to achieve your business goals. Paragon’s Marketing Services empower …
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Home People, Planet, Partners: Supply Chain Net Zero 6 min When businesses start to assess their carbon footprint, for the majority of them their biggest source of carbon is their Scope 3 emissions. These emissions are from assets “not owned or controlled …
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Home Paragon Group Scales Business Services Leadership with Parseq Acquisition Paragon announces its acquisition of Parseq Limited, a UK-based specialist in document, finance, and payment process automation. This strategic investment reinforces Paragon’s …
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Home Paragon Announces Office Depot Rebrand as Paragon Business Essentials 2 min Today, one year on from Office Depot joining Paragon UK, Ireland and Luxembourg (UKIL), the business will officially rebrand as Paragon Business Essentials. This rebrand …
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Home Understanding the Data (Use and Access) Act 2025 Over recent years, organisations that handle personal data have faced a rapidly changing landscape of regulation and responsibility. The DUA Act sets out how personal data can be used, shared and …
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Home Our ESG Progress 2024/25 As we approach the end of a productive year, we’re pleased to share the latest developments from across our ESG and People initiatives. The progress outlined below reflects the collective commitment of our people, our …
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