Artemis
6 min
What our client needed
Artemis has always had a strong reputation in asset management. However, this wasn't matched by its online presence. As Artemis' target audiences became more digitally savvy, and competitors began to invest heavily in their digital offering, now was the time for Artemis to transform their own digital customer experience.
Realising the need to stay ahead in the competitive sector, Artemis partnered with DCX to create a new digital strategy that would enhance the customer experience online.
Artemis came to us with a brief to reimagine its digital identity from the ground up. They wanted to continue to be front-of-mind with influential wealth managers and advisers by showcasing their capabilities and delivering great insight content, while growing their presence internationally.
Watch our exclusive documentary with Artemis and The Financial Services Forum below...
What we gave them
We started the project by defining a digital strategy and roadmap that aligned with Artemis’ business objectives and could evolve over time as the organisation continued to grow.
We knew we needed to make it much easier for potential customers to research, understand and compare products online. To achieve this, we focused on making:
- The site optimised for mobile browsing
- Insight content easier to find and subscribe to
- Fund pages clearer and more comprehensive with interactive charting tools
- Real-time fund data more accessible
- Searching and filtering (both funds and insight articles) much easier
- The performance of the site easier to analyse, monitor and attribute, so we could evaluate which funds and insights visitors were engaging with, in order to optimise sales and marketing activity
While the brand’s visual identity worked well in print and on outdoor advertising such as billboards and taxis, it required some adaptation for use online. Through brand workshops with the marketing team, we explored visual treatments to create synergy with the offline branding, yet work well on screen. We also experimented with ways of retaining the brand’s distinctive illustration style, whilst ensuring it wasn’t overwhelming or distracting.
The Artemis offices house an intriguing collection of objects d’art and curio, and our designers were inspired by the things they found there – old propellers, a matador's cape, hawk hoods, bronze sculptures, and marble busts. We photographed these objects and used the images as motifs throughout the site, furthering the metaphor of Artemis’ collection of funds being expertly managed by careful creators – the fund managers themselves.
Bold yet clear typography and an editorial-inspired layout are fundamental to the site’s design, and provide a clean framework for bringing together the quirkier elements of Artemis’ unique brand.
What was the impact
By completely reimagining the user journeys, content hierarchy, and fund centre, customer engagement quickly surpassed all expectations. We set many KPIs for the project, but the most challenging were those that supported Artemis’ objectives of brand reach, content consumption, and improved engagement among its core adviser and wealth manager customers, but we're proud to say we managed to deliver:
- 96% increase in website visits
- 43% increase in page views
- 46% increase in unique page views
- 24% increase in average time on site
Following the success of the website relaunch for Artemis, we also designed and built a microsite on interest rates. What makes this project stand out is the front-end animation, featured throughout the design to make the content more visually compelling. The microsite has seen high engagement rates, with more than half of visitors scrolling 90% of the way through the page.