Healthier Happier Me
6 min
Healthier Happier Me is a London-wide initiative developed by London United and the Institute for Healthcare Improvement (IHI), combining education, healthcare, community organisations and sport to improve the health and wellbeing of children and young people.
What our client needed
As Healthier Happier Me prepared to launch, our clients needed an integrated communications package that clearly articulated the programme’s vision, objectives and long-term ambition.
The materials needed to demonstrate the scale of childhood health challenges across London, support funding discussions, and engage NHS partners, schools, local authorities and community organisations. The solution also needed to establish a consistent visual identity across digital and physical channels.
Key challenges:
- Communicating a complex initiative clearly
- Engaging diverse stakeholder groups
- Supporting funding conversations
- Creating a consistent visual identity
- Delivering digital and print assets
- Providing a central information hub
What we gave them
Working closely with London United and the IHI, we delivered a suite of launch communications and engagement material designed to support the programme launch.
This included the design and development of a dedicated website, providing a central destination for partners, funders and stakeholders to learn more about the initiative. We also designed and produced a professionally crafted leaflet to support engagement and funding conversations, alongside bespoke campaign badges that reinforced the programme identity at launch events.
By combining creative design, web development and print production expertise, we delivered a cohesive suite of assets across digital and physical channels. We worked collaboratively with key stakeholders to ensure every asset delivered a clear, consistent message, helping to build awareness of the programme and support its long-term ambitions across London.
What was the impact
Healthier Happier Me launched with a strong and consistent identity, supported by professional communications that brought the programme’s vision to life.
The assets helped tell a compelling story around the challenges facing children and young people across London, while communicating the initiative’s ambition to create healthier futures.
The website and supporting materials helped generate interest among potential funders, partners and delivery organisations. Together, they created a platform for future growth and positioned Healthier Happier Me as a credible, city-wide initiative capable of delivering lasting impact.
The benefits:
- Dedicated programme website
- Engaging stakeholder materials
- Bespoke launch merchandise
- Consistent visual identity
- Stronger programme credibility
The Paragon team quickly understood the vision we had for the event and developed a concept that really brought it to life. Their creative expertise helped shape engaging collateral that looked fantastic and played an important role in engaging attendees throughout the event. We’re really pleased with how everything came together and have received some great initial feedback.
Joseph Lyons | CEO, West Ham United Foundation and London United Member