Sports
Where passion meets precision
In the world of global sport, every detail matters. From the roar of the crowd to the seamless fan journey, delivering a consistent and captivating brand experience isn’t just expected - it’s essential.
Sports Marketing With Impact
With the acquisition of Service Graphics, our sports brand activation ecosystem is now broader, smarter and more connected than ever, giving partners seamless access to integrated creative, digital and experiential capabilities under one roof. At Paragon, we work with rights holders, clubs, e-sports teams, federations, venues and sponsors to elevate their commercial and brand impact across every fan touchpoint – from ticket to turnstile, training ground to trophy presentation.
Whether you’re preparing for a major fixture or planning a season-long activation strategy, our marketing services team brings together technology, talent and tactical thinking to help you perform on and off the field. This is sports marketing with impact – driven by insight, powered by precision and delivered at global scale.
Sports at a Glance
Helping you win on every front
Whether you're building your brand, engaging fans or optimising game-day operations, we bring the power of our global footprint to help sports organisations thrive.
From local clubs to global tournaments, our clients trust us to deliver end-to-end solutions that bring consistency, creativity and clarity, even under game-day pressure.
We specialise in:
- End-to-end campaign activation across owned, earned, live and on-site channels
- Fan engagement, loyalty and event experiences tailored to different generations and activations
- Integrated marketing operations that simplify delivery, reduce cost and accelerate speed to market
Paragon Does Sport
How We Support the Sports Industry
Consultancy
Smarter planning, greater performance
We help sports brands and venues unlock value and efficiency across the full marketing lifecycle. From campaign strategy to sustainable material choices, our consultants work with your teams to streamline processes, elevate creative and maximise ROI.
Technology
Bringing the fan journey to life
Our proprietary platforms enable personalisation at scale, real-time content distribution and streamlined asset management so your campaigns stay agile, localised and on brand. Whether it’s a direct mail push to season ticket holders or automated merchandise logistics, our technology makes it work smarter.
Event Activation
From venue dressing to live execution
We design, produce and deliver standout event branding, signage and print materials that elevate the fan experience, from wayfinding and sponsor branding to broadcast backdrops and pop-up installations. Fast, flexible and flawless, we know how to deliver under pressure.
“We were very pleased with the work Service Graphics delivered for The FA Cup. It was imperative that the stadium rebrand was completed to a high specification for such an iconic event in the sporting calendar. They delivered a high quality of work and excellent customer service throughout, providing us with a dedicated team to ensure a faultless service and fast turnaround.”
Charlie Boss, Marketing Manager at The Football Association.
Why Paragon?
- The trusted partner for leading worldwide sports properties
- Over 250 case studies across dozens of sports
- Our teams on the ground in 26 countries
- Full in-house production and global delivery network
- Campaign strategy, planning and creative through to logistics
- Scalable solutions for tournaments, leagues and local activations
- Built-in sustainability measures to reduce waste and environmental impact
Our Clients
Contact Us
Want to Find Out More?
Our team is here to help. Get in touch with a Paragon expert today to discuss your specific needs and explore how we can empower your customer interactions.
