Department for Educations/Education & Skills Funding Agency (ESFA)
7 min
What our client needed
DCX has been supporting ESFA on outbound B2B employer marketing campaigns since 2014. Over that time, we have been involved in.
What we gave them
Creating and executing online and offline direct marketing (mail, email, outbound telephone) for National Traineeships and Apprenticeships. Setting up data rules, purchasing, and managing all of the data targeting for each wave of activity. Testing creative, design, messaging, lists, selections, and timings. Full post campaign analysis after each wave of activity. Proposition development and creative development, research testing various creative routes that best resonate with the audience
What was the impact
We’ve continued to learn at each wave, using insights to inform and optimise future campaigns.