British Cycling - Brand and Sponsor Engagement

What our client needed

Service Graphics is a key part of Paragon's brand activation proposition, with a brilliant track record of delivering eye-catching, impactful event branding. Their longstanding partnership with British Cycling has allowed them to play a crucial role in bringing their events to life. For this project, our client needed event graphics to be strategically positioned to gain maximum visibility, on television, trackside and press sites, ensuring that sponsors received optimal exposure and brand recognition.

The graphics and branding materials had to be of the highest quality to withstand outdoor conditions, including weather elements and physical wear, while maintaining their aesthetic appeal throughout the duration of events.

What we gave them 

Using state-of-the-art printing technology and durable materials, we produced trackside banners, flags, and sponsor boards that met British Cycling's quality standards.

We worked closely with event organisers and British Cycling to identify prime locations for the banners, flags, and sponsor boards. This involved strategic placement at highly visible spots along the race route and within the fanzone, guaranteeing maximum exposure for sponsors and British Cycling's branding.

What was the impact

Through our ongoing collaboration with British Cycling, we have successfully provided high-quality event graphics and fanzone branding for many years, allowing the organisation increase brand visibility, and effectively promote their sponsors. Our commitment to delivering quality graphics production and strategic placement has resulted in a long-term partnership, reinforcing British Cycling's position as a leading entity in the world of cycling.